It Cosmetics Your Skin But Better Foundation + Skincare 1.0oz Fair Neutral 11
It Cosmetics Your Skin But Better Foundation + Skincare 1.0oz Fair Neutral 11
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It Cosmetics

It Cosmetics Your Skin But Better Foundation + Skincare 1.0oz Fair Neutral 11

It Cosmetics Your Skin But Better Foundation + Skincare 1.0oz Fair Neutral 11It Cosmetics Your Skin But Better Foundation Skincare 1 0oz Fair Neutral 11
Scent:11 Fair Natural-Out of stock

Key item features

  • Micro-fine pearl powder provides a natural radiant finish while a breathable water-light formula delivers all-day hydration
  • Medium, buildable makes it easy to customize your makeup look
  • Package includes: 1 x better foundation
Current price is Now $22.49
You save $22.46
was $44.95
Price when purchased online
Out of stock

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Customer ratings & reviews

4.3 out of 5 stars
stars2,031 ratings1,974 reviews
How item rating is calculated
  1. 5 stars70% (1,425)
  2. 4 stars12% (246)
  3. 3 stars7% (133)
  4. 2 stars4% (86)
  5. 1 star7% (141)

Reviews summary

Pros

  • : Provides a natural, radiant look with a lightweight feel.
  • : Feels light and breathable on the skin.
  • : Has a light, non-heavy sensation on the skin.
  • : Has a fluid texture that doesn't feel heavy on skin.
  • : Provides natural-looking coverage that evens out skin tone.

Neutral

  • : Can be precise, but may vary across skin tones.
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Showing 1-3 of 1,974 reviews

Dec 17, 2025
Carrie533
5 out of 5 stars review

Seller Verified Purchase

Love it…but unable to order more.

Love this product but I can't get more…why isn't it in stock??? This is superior to any other foundation. Why can't I order more???? When will you restock??

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB401121918
Feb 8, 2026
Julz04
5 out of 5 stars review

Seller Verified Purchase

Love this product

[This review was collected as part of a promotion.] Amazing! My favorite foundation, feels light but coverage is great! Definitely helps keep My skin healthy.

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB401121918
Oct 13, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

So Sad It's Discontinued

I'm in my 50s and have tried every foundation under the sun and this one is my holy grail. It is so light I don't even feel like I'm wearing foundation and my skin looks great. I get so many compliments on my skin when I wear this and people don't realize I'm wearing foundation. It's great in hot, humid weather as well. I'm extremely disappointed that this has been discontinued. I don't like any of the other IT foundations and I've tried others with no luck so I'm going to struggle to find anything like this again. Really wish they didn't discontinue it. If you like it, get it while you can!

Review from itcosmetics.com
Helpful?1VDMUSG0OBGB401121918