L'Oreal Paris Excellence Creme Permanent Hair Color, Ultra Ash Medium Brown
L'Oreal Paris Excellence Creme Permanent Hair Color, Ultra Ash Medium Brown
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L'Oreal Paris Excellence Creme Permanent Hair Color, Ultra Ash Medium Brown

Key item features

L'Oreal Paris Excellence Creme Permanent Hair Color, Ultra Ash Medium Brown

  • 100 percent gray coverage, even on stubborn grays
  • Triple protection color with anti-brass technology protects during and after coloring for up to eight weeks
  • New gentle shampoo smooths the hair
  • Rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula
  • Absolutely gorgeous at-home hair color.
Current price is Now $10.97
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was $14.18
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Customer ratings & reviews

4.3 out of 5 stars
stars462 ratings310 reviews
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Reviews summary

Pros

  • : Produces deep, vibrant color.
  • : Has a gentle smell during and after application.
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Showing 1-3 of 310 reviews

Feb 24, 2026
michel
Top Reviewer
Item details
Hair color shade: Brown
Ib dispenser style: Squeeze
Hair color category: Brown
Sold and shipped byGet It Wholesale Empire
5 out of 5 stars review

Verified Purchase

Would buy again

I have used several loreal excellence creme colors. This is a nice color and has remained a nice color even after fading a bit like colors do after a few weeks of washing. The color has remained nice, and it colored my hair evenly, no patchiness of uneven color. Received compliments on it.

Helpful?39B0QGM0OB1E401011653
Oct 22, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

The best hair colouring product!

I have been using this product since 1990 and it has left my hair silky and soft everytime i use it. The best product i have ever used which is why i have used it for so long. And the price is usually good (on sale, of course)!

International review
Review from walmart.ca
Helpful?39B0QGM0OB1E401011653
Aug 25, 2025
Nupy
5 out of 5 stars review

Excellent coverage on grey

I'm pleased with this product coverage Changed from garnier nutrisse which did not cover my grey hair completely. This is my new hair colour from now on

International review
Review from lorealparis.ca
Helpful?39B0QGM0OB1E401011653