Excerpt from Life and Light for Woman, 1893, Vol. 23
It is an example of the method of working with many a stubborn woman. We may pound, and pry, and use very forcible language, vainly expecting results, but the constant exertion of oft-repeated pressure will make her yield, bit by bit, till she is a shapely weapon for future warfare. Woman is noted for her shrewdness in driving a bargain. It is not a bad quality to possess, but it should not fail her when her Christian work has need of it. Be ye wise as serpents.
We have now spoken of the necessity of method and shrewdness, and are prepared to speak of the third principle, - Advertising. Here come in all the allurements of beauty, all the promptings of curiosity, and the fascina tion of following the crowd. To show people what is truly beautiful, to arouse their interest in what is beyond, and to tempt them to follow the fashion, is the object of the show window, the glaring advertisement, and the fashion magazine. It is the province of advertisement to point out the best places to invest money, and the shops which succeed in convincing you of their superiority in this respect get your trade.
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