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V&Co. Beauty Wave Babe Adult Wavy Hair Shampoo with Peptides, 12 fl oz, Squeeze Bottle

Key item features

  • Specifically formulated shampoo for wavy hair – enhances natural definition and bounce
  • Infused with peptides and rice protein to strengthen strands and boost hair health
  • Hydrating shampoo that gently cleanses without stripping essential moisture
  • Reduces frizz, adds natural shine, and leaves waves soft and manageable
  • Sulfate free shampoo + free from parabens, phthalates, gluten, and dyes
  • Vegan, cruelty free shampoo that’s safe for color-treated hair
Current price is $7.9866.5 ¢/fl oz
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Customer ratings & reviews

4.4 out of 5 stars
stars268 ratings131 reviews
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Reviews summary

Pros

  • : Produces a generous amount of lather.
  • : Has a subtle and not overpowering smell.
  • : Rinses out completely without residue.
  • : Defines and enhances natural waves and curls.
  • : Offers quality at a reasonable price.
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Showing 1-3 of 131 reviews

Mar 17, 2026
AshleyB
5 out of 5 stars review

Clean, smoother and less frizzy hair!

I’m impressed by this shampoo. My hair is typically frizzy and dry but my scalp gets oily fast. After using this shampoo, my hair feels so clean but soft and not frizzy! It also has a nice smell that isn’t too over powering. It’s clear and washes out easy so you don’t feel like you have leftover product in your hair after.

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Apr 27, 2026
NikitaK
5 out of 5 stars review

Perfect for clean yet moisturized wavy hair

I didn't expect this to be so moisturizing for my wavy hair nor did I realize how much my hair could use the extra TLC. This Wave Babe shampoo really is made for wavy hair and I can tell a difference in the bounce and how my waves look more put together than when I don't use this. I especially love the fresh slightly floral smell & that the liquid is clear meaning they didn't add additional unnecessary ingredients. Another thing I highly appreciate is how much care was put into making this free from so many things like parabens, sulfates, gluten and even animal cruelty. That really stood to me and it's also nice that it is family owned yet doesn't cost an arm and a leg. Another bonus is how hydrating it is without weighing my natural waves down. This helps reinforce that this shampoo was made for wavy hair like mine because the little bit of bounce matters when trying to do hairstyles with a bit of volume. I have naturally oily hair too which can be a challenge when the roots are oily and ends become dry so balancing that is important this way my hair feels clean without being stripped. I like the bottle itself too so no complaints there. Grateful it was sealed properly and didn't have any unnecessary packaging. The bottle is a pretty & calming purple which I personally prefer to a bright green or red etc. because I love for my shower space to be my time to relax/wind my brain down. Overall I don't have any complaints & would def. recommend if you have wavy hair! I received this product for free or discounted price in exchange for my honest review.

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May 1, 2026
KaylaR
5 out of 5 stars review

great shampoo

This shampoo works great on my hair. It lathers great and it doesn't take a lot to cover my scalp with it. It has helped define my waves in my hair and I love it. The bottle itself doesn't come with a lot of product but it's so cheap I don't really mind.

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