Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback) by Larry Kelley, Donald Jugenheimer

9780765640369. New condition. Trade paperback. 3rd ed. Language: English. Pages: 262. Trade paperback (US). Glued binding. 262 p. Contains: Unspecified, Line drawings, black & white, Tables, black & white. Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.