Create a high-level customer focused environment that provides amazing customer service by nurturing the culture that grows great front-line heroes that seamlessly wow customers with a service centric and job done mind-set.Welcome to the third offering in the Binman's Guide series of business books. The first book covered the basics of selling and put down an excellent foundation for the mind-set needed to win at selling. The second book was an overview of the marketing landscape and provided a solid understanding of the world of marketing. This third book focuses on providing amazing service to customers. Every business provides customer service, some bad, some good and a few exceptionally outstanding. We all have had amazing experiences that surprised or wowed us and we have had the experience where we shake our head and say, 'never again'. Sometimes, when we have that 'not so good experience' you can have an amazing turnaround of events where the people you are dealing with cultivate the right systems and empower people in place to make your experience what it should be. Nobody ever gets it right all of the time but I believe the following tips and techniques will help you to get it right most of the time. And, if it does go wrong, the right things will happen to right that wrong. More than ever, amazing service is expected in today's business environments and I believe when you provide amazing service to your customer you can put a price on it. This book can be summed up in one line, 'People will be happy to pay for amazing customer service'. Let's be to the forefront in providing this experience, over and over.
