Pre-Owned Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge (Hardcover) 1422126730 9781422126738

Name: Pre-Owned Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge (Hardcover) 1422126730 9781422126738
Brand: Harvard Business Review Press
SKU: 1893098798
Price: 7.55 USD
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Title: Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Book Format: Hardcover
ISBN10: 1422126730
EAN: 9781422126738
Genre: BUSINESS & ECONOMICS / Management
Author: Shenkar, Oded
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
June, 2010
Pages
256
Reading level
Grade 2

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In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation'the exact or broad-brushed copying of an innovation'is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: - How to select the right model to imitate - How to avoid oversimplification of a model - Which imitation strategy to use - How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

Title: Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Book Format: Hardcover
ISBN10: 1422126730
EAN: 9781422126738
Genre: BUSINESS & ECONOMICS / Management
Author: Shenkar, Oded
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

June, 2010

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