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Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)

Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)

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Pr Smith; John G Fisher; Alan Pulford

Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)

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Key item features

Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
July, 1999
Pages
300
Edition
2 : 2nd Revised ed.
Publisher
Kogan Page

Current price is $47.38

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Product details

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Strategic Marketing Communications: New Ways to Build and Integrate Communications (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Economics/Marketing - General

Publication date

July, 1999

Warranty

Warranty information

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