7 Steps Every First Time Franchise Buyer Should Follow: Plus: 49 Insider Secrets You Need to Know and 3 Deadly Traps to Avoid (Paperback)

First of all, this book is not intended to be an inspirational, "You Can Do It!" book. There are plenty of those available and this isn't one of them.

This book, written by a former multi-unit owner of the most popular sandwich franchise in the world, provides a "behind the scenes" look at the reality of owning a franchise, and what it takes to succeed.

This is what you need to know: becoming a franchisee can be as dangerous as it is rewarding and can lead to financial devastation, especially for the unwary.

When you pay attention to the secrets and suggested actions contained in this book, you will be able to answer the following critical questions:

• Is buying a franchise right for YOU?
• How much should you invest in a franchise?
• What is the best way for the first-time buyer to get started? (Hint: it's not what the industry is advising you to do.)
• Does the franchise have a unique strategic advantage (or disadvantage)?
• What factors will determine how much money you take home?
• What are the most important issues you should research before you commit your funds?
• What is the real challenge in managing employees for the business?
• What are the keys to creating a realistic business plan?