Fred Deruvo: Self

Society has changed...drastically over the past decades. Why is that? Plain and simply, it is due to the fact that people have become more preoccupied with Self. We often see Self as simply a force or an idea. In this book, Dr. Fred presents Self as an entity capable of getting things done its way and using the individual to accomplish it. In essence, Self easily becomes the master to every person who is not under the control of God's Holy Spirit, with the person becoming the slave. Our global society has placed an increasing emphasis on doing things that make a person feel good about themselves (Self). In every area of life, we are told that we need to cater to Self, because in doing so, we become healthier, more rounded individuals. But look where this has gotten us? Society in general today is more rude, more brutish, and generally carries with it the attitude that says "I care only about me!" The concept of consideration for others is quickly becoming a thing of the past. Gone are the courtesies in life that separate humanity from the animal kingdom. Respect for others has been replaced with ideologies that allow Self to do the dictating. Whether we see this in the form of criminal "flash mobs," or the rudeness of someone deliberately cutting us off in traffic, the root of the problem is the same. Self, by its very nature, needs to dominate. When a society exists in which millions of individuals live for Self, it is not long before anarchy establishes itself throughout the whole of global society. In this book, Dr. Fred looks examines the fallacies of the Self-life. What are the root causes, the fundamental problems, and the solution?