Functional Analysis of Political Television Advertisements, (Hardcover)

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Functional Analysis of Political Television Advertisements, (Hardcover)
Author: Lexington Books
ISBN: 9780739188989
Format: Hardcover
Publication Date: 2014-04-01
Page Count: 284

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Pub date
2014-04-01
Pages
284
Subgenre
Political Process
Series title
No Series

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A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots--primary versus general, incumbents versus challengers--and discusses the development of political ads over time.

Functional Analysis of Political Television Advertisements, (Hardcover)
Author: Lexington Books
ISBN: 9780739188989
Format: Hardcover
Publication Date: 2014-04-01
Page Count: 284

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Pub date

2014-04-01

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