L'Oreal Paris Superior Preference Permanent Hair Color, 2BL Black Sapphire
L'Oreal Paris Superior Preference Permanent Hair Color, 2BL Black Sapphire
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L'Oreal Paris Superior Preference Permanent Hair Color, 2BL Black Sapphire

3.7 stars out of 1441 reviews
(3.7)|
1,441 ratings

Key item features

L'Oreal Paris Superior Preference Permanent Hair Color, 2BL Black Sapphire

  • Fade-defying color for up to 8 weeks and shine system
  • Available in over 50 luminous shades
  • Includes our color protective care supreme conditioner formulated with camelina oil, antioxidant vitamin E, and UV filter
  • Each shade is crafted to show infinite tones and reflects, so you can find your own superior preference signature.
  • Packaging may vary
Current price is $20.99
Price when purchased online
  • Free 90-day returns

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Columbus, 43215
Arrives by Fri, Apr 24
Sold by Awesomedeals
Fulfilled by Walmart
4.135714285714286 stars out of 5, based on 280 seller reviews(4.1)
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Customer ratings & reviews

3.7 out of 5 stars
stars1,441 ratings1,245 reviews
How item rating is calculated
  1. 5 stars53% (764)
  2. 4 stars13% (185)
  3. 3 stars5% (79)
  4. 2 stars6% (80)
  5. 1 star23% (333)

Reviews summary

Pros

  • : Has a gel-like texture for effortless application.
  • : Hair color appears authentic.
  • : Provides attractive, natural-looking color with shine.

Neutral

  • : Can be effective, but inconsistent across users and hair types.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,245 reviews

Jun 4, 2025
sherry
Item details
Hair color shade: Black
Count per pack: 1
Sold byDealleesDelivered byWalmart
5 out of 5 stars review

Verified Purchase

make sure you use a good Moroccan oil conditioner for 30 in your hair the day before to keep your hair healthy and not falling out from color

Helpful?1DQ28H7GSNP434144720
Apr 30, 2025
Deb
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?1DQ28H7GSNP434144720
Oct 18, 2025
ashleys750_6084
5 out of 5 stars review

Great product!

[This review was collected as part of a promotion.] This blonde hair color was amazing. We ended up using it on my grandmother to dye her hair not only is the color exactly what was expected, but the application process was seamless. The packaging was easy to follow and the smell really wasn't very bad. I think overall, this is a great product and it didn't feel like you were harming your hair as much as you would a at home product would definitely recommend. The shade of blonde is also so perfect for what we wanted. I think the multitude of shades is something that. L'Oreal does very well.

Review from influenster.com
Helpful?1DQ28H7GSNP434144720