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Transcultural Marketing, (Hardcover)

Transcultural Marketing, (Hardcover)

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Transcultural Marketing, (Hardcover)
Author: Routledge
ISBN: 9780765642998
Format: Hardcover
Publication Date: 2014-05-30
Page Count: 402

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
May, 2014
Pages
402
Subgenre
Marketing

Current price is $132.00

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This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

Transcultural Marketing, (Hardcover)
Author: Routledge
ISBN: 9780765642998
Format: Hardcover
Publication Date: 2014-05-30
Page Count: 402

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

May, 2014

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