Academy of International Business The Changing Strategies of International Business: How Mnes Manage in a Changing Commercial and Political Landscape, (Hardcover)
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- Academy of International Business The Changing Strategies of International Business: How Mnes Manage in a Changing Commercial and Political Landscape, (Hardcover)
- Author: Palgrave MacMillan
- ISBN: 9783030039301
- Format: Hardcover
- Publication Date: 2019-01-31
- Page Count: 243
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Publication dateJanuary, 2019
- Pages243
- Reading levelGeneral/Trade
Current price is USD$127.99
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The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today's changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.
- Academy of International Business The Changing Strategies of International Business: How Mnes Manage in a Changing Commercial and Political Landscape, (Hardcover)
- Author: Palgrave MacMillan
- ISBN: 9783030039301
- Format: Hardcover
- Publication Date: 2019-01-31
- Page Count: 243
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2019
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