Hard cover. Language: English. Pages: 320. Sewn binding. Cloth over boards. 320 p. Contains: Illustrations. New Horizons in International Business. This book examines the Free Trade Area of the Americas (FTAA), an ambitious venture in regional market integration which builds on the principles of the North American Free Trade Agreement. It assesses the long-term corporate and public policy measures to cope with the increased monetary, fiscal and structural interdependence that will be required if the benefits of the FTAA are to be realized.The contributors suggest that with enlightened US leadership and the cooperation of Brazil, Mexico and Argentina, the FTAA could eventually match the EU in the world economy and as a multilateral leader. Initiatives to promote a culture of relational cooperation in a system of liberalized global commerce are stressed. In Latin America, there is an urgent need for such cooperation in order to enhance the region's lackluster growth rate and reduce the occurrences and severity of financial crises. The United States, Canada and Mexico will also benefit from the development of dynamic structural links with their regional neighbours. The authors highlight the importance for US policy initiatives to be complemented by constructive and harmonious corporate collaborations. This spirit of alliance capitalism will help ensure the FTAA promotes social justice as well as economic efficiency. This fully integrated volume, written by leading specialists in the field, will become an indispensable source for analysis of the prospects and role of the FTAA in the global economy. It will be warmly welcomed by informed readers such as international business experts, bankers, corporate executives, economists dealing with fiscal and monetary integration, and those interested in Latin American business.
