Schwarzkopf Keratin Color Permanent Hair Color Cream, 10.1 Extra Light Ash Blonde, 1 Kit
Schwarzkopf Keratin Color Permanent Hair Color Cream, 10.1 Extra Light Ash Blonde, 1 Kit
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Schwarzkopf Keratin Color Permanent Hair Color Cream, 10.1 Extra Light Ash Blonde, 1 Kit

Hair Color Shade:Extra Light Ash Blonde-Out of stock
Multipack Quantity:1-Out of stock

Key item features

  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
  • FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
  • If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Current price is $22.85
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Customer ratings & reviews

4.4 out of 5 stars
stars7,312 ratings3,496 reviews
How item rating is calculated
4.9
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4.0

Reviews summary

Pros

  • : Simple, three-step process with smooth formula.
  • : Directions are easy to follow and understand.
  • : Has a smooth, shiny finish that appears natural and vibrant.
  • : Hair color turns out natural-looking with a warm tone.
  • : Delivers natural, vibrant tone with undertones.
  • : Has a subtle, non-overpowering smell.
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Showing 1-3 of 3,496 reviews

Jan 13, 2026
Kacie
Walmart Associate
Item details
Hair color shade: Pearl Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Blonde made easy!

Okay, I wasn't expecting much, but this stuff actually works. The kit comes with a pre-color treatment and a special conditioner and I can tell it actually helps. My hair feels soft, shiny and healthy instead of all crunchy and dried out like other dyes. The blonde did not come out brassy at all which was a relief. The color smelled fine, nothing crazy. Would totally recommend if you're looking to go blonde without the drama. I received this product at a discount for my honest review.

Helpful?2GM53OU8LP7C318867502
Jan 13, 2026
Marie
Item details
Hair color shade: Pearl Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Lustrous, Brilliant Color

This hair color was a breeze to use and the pre-color serum is something that I have never found with other brands but it added protection that improved the overall result. I was delighted with the fact that my hair was left softer with great shine and condition. The color was natural looking and did not have a brassy tone thanks to the addition of the purple conditioner that came with the product. This will be my go-to hair color from now on. I received an incentive for providing my honest review and I really love this Schwartzkopf Keratin Blonde.

Helpful?2GM53OU8LP7C318867502
Jan 27, 2026
sharono337
Top Reviewer
Item details
Hair color shade: Pearl Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

HARD TO SAY - EASY TO USE.

The Schwarzkopf Keratin color system is not a run of the mill hair color! I yad previously used another brand and could hardly tell the difference in before and after. I love that this lifted my color - I don't think I left it on long enough but will try again in a couple of weeks. It was user error not the product. I received this at a discounted rate from the Insiders in exchange for my honest review.

Helpful?2GM53OU8LP7C318867502