Exactly What to Say: The Magic Words for Influence and Impact

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say , he delivers the tactics you need to get more of what you want.Words have the power to change decisions, fates and fortunes, yet few people purposely wield them.In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations. Jones offers twenty-two simple phrases that can easily be interwoven in one's everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to use them in varying situations.Concise, motivating and-most importantly-effective, Exactly What To Say empowers readers to understand and excel in the art of conversation... and business.