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Routledge Studies in Marketing Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, (Hardcover)

Routledge Studies in Marketing Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, (Hardcover)

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Routledge Studies in Marketing Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, (Hardcover)
Author: Routledge
ISBN: 9781032264929
Format: Hardcover
Publication Date: 2023-10-09
Page Count: 206

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
October, 2023
Pages
206
Subgenre
Consumer Behavior

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Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.

Routledge Studies in Marketing Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, (Hardcover)
Author: Routledge
ISBN: 9781032264929
Format: Hardcover
Publication Date: 2023-10-09
Page Count: 206

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

October, 2023

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