(3 pack) SoftSheen-Carson Dark & Lovely Fade Resist Hair Color, 394 Vivacious Red
(3 pack) SoftSheen-Carson Dark & Lovely Fade Resist Hair Color, 394 Vivacious Red
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(3 pack) SoftSheen-Carson Dark & Lovely Fade Resist Hair Color, 394 Vivacious Red

4.5 stars out of 5464 reviews
(4.5)|
5,464 ratings

Key item features

SoftSheen-Carson Dark and Lovely Fade Resist Hair Color, 394 Vivacious Red

  • Nourishing care with argan oil and vitamin E for up to 8 weeks of vibrant color.
  • Permanent non-drip hair color for up 100 percent gray coverage.
  • Dark and lovely has an array of hair color products for every needs.
  • Dark and lovely celebrates unique looks and styles for all hair types.
  • Fade-resistant rich conditioning color is an innovative formula that delivers vibrant, fade-resistant color and shine.
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Customer ratings & reviews

4.5 out of 5 stars
stars5,464 ratings3,458 reviews
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Reviews summary

Pros
  • : Process is straightforward and simple.
  • : Delivers vibrant tones that complement a range of skin tones.
  • : Features a range of natural-looking shades.
  • : Has a non-overpowering scent.
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Showing 1-3 of 3,458 reviews

Dec 10, 2025
Joy
Top Reviewer
Item details
Hair color shade: Pink
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Gorgeous color

Love this color. I'm not a woman of color but I bought this dye because I thought the color was so pretty and I thought it might be pretty over my brown and grey hair. I was right! I had to be hospitalized a few days after dying my hair and I heard non stop compliments from the nurses and even a few Drs about his they loved my hair color! I only used one box when truly I should have used two to properly saturate my hair but I have definitely found my new hair color!!!

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Jan 5, 2026
Jasmine
Item details
Hair color shade: 378 Honey Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

10 outta 10

I love how light it gets my roots. Definitely toned down my natural red hair to a honey strawberry blonde. Highly recommend this brand and even used it on my teenager when she wanted to go honey blonde. The conditioning mask is so good and makes my hair so soft. Easy to apply and gives natural highlights.

Helpful?0XYRESU4GOMF5658855834
Nov 19, 2025
Christina
Top Reviewer
Item details
Hair color shade: Pink
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I can't express enough my love for this product

since I am CAUCASIAN , I knew there would be better suited products for my hair but I really wanted this color in permanent and couldn't find it elsewhere. Since it is a more gentle formula than other product aimed for my ethnicity, I ran the risk of not getting the full color I wanted. THIS IS TO BE EXPECTED!!! I WANT TO SAY I AM AMAZED AT THE RESULTS. I have dark Italian hair and this lifted sooooo well. my ends are lighter as I had bleach once upon a time that hadn't been cut off yet but it's such a subtle difference and the transition from grown out root to tip is smooth, and uniform. also there is NO DAMAGE on the previous bleaches hair after using this. I would highly recommend for ethnic hair. wish I used this brand for my children (mixed) as the brands aimed for my hair did horrible things to their curl patterns. (they ever dry my hair out something fierce) this brand is amazing!

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