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Mastering Business Analytics Digital Analytics for Marketing, (Paperback)

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Mastering Business Analytics Digital Analytics for Marketing, (Paperback)
Author: Routledge
ISBN: 9780367456412
Format: Paperback
Publication Date: 2024-01-25
Page Count: 308

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2024
Pages
308
Subgenre
E-Commerce

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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

Mastering Business Analytics Digital Analytics for Marketing, (Paperback)
Author: Routledge
ISBN: 9780367456412
Format: Paperback
Publication Date: 2024-01-25
Page Count: 308

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2024

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Mastering Business Analytics Digital Analytics for Marketing, (Paperback)

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