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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media, (Paperback)

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media, (Paperback)

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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media, (Paperback)

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Key item features

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media, (Paperback)
Author: Columbia University Press
ISBN: 9780231080491
Format: Paperback
Publication Date: 1995-11-23
Page Count: 259

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Publication date
November, 1995
Pages
259
Subgenre
Journalism

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An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media, (Paperback)
Author: Columbia University Press
ISBN: 9780231080491
Format: Paperback
Publication Date: 1995-11-23
Page Count: 259

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We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Textbooks

Publication date

November, 1995

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