NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making, (Hardcover)

Your business lives and dies by your customer conversations.

Shouldn't you have those down to a science?

If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology.

But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.

Start communicating in a way that:

-Builds personal and professional trust faster

-Naturally drives urgency to buy

-Creates an automatic commitment to change

In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders.

No matter your situation, successful selling begins and ends with the customer conversation.