Pre-Owned The Father of Spin: Edward L. Bernays and the Birth of Public Relations (Paperback) 0805067892 9780805067897

Name: Pre-Owned The Father of Spin: Edward L. Bernays and the Birth of Public Relations (Paperback) 0805067892 9780805067897
Brand: Picador USA
SKU: 1403827182
Price: 7.23 USD
Availability: InStock

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Pre-Owned The Father of Spin: Edward L. Bernays and the Birth of Public Relations (Paperback) 0805067892 9780805067897 The Father of Spin Edward L Bernays and the Birth of Public Relations Paperback

Book Format:Paperback

Condition

Pre-Owned: Good

Seller Rating

4.3 out of 5 stars

9534 reviews

Key item features

Biographical Focus: This pre-owned paperback offers the first comprehensive biography of Edward L. Bernays, widely recognized as "The Father of Spin" and a pioneering figure in public relations.
Historical Context: The book uses Bernays's life story to illuminate the evolution of public relations, detailing its critical and sometimes subtle influence on American society.
Authoritative Research: Author Larry Tye draws upon extensive interviews with primary sources and Bernays's private papers to construct a detailed and revealing portrait.
Genre Classification: Categorized under "BIOGRAPHY & AUTOBIOGRAPHY / Business," this book explores the life of a key individual within the context of business and societal influence.
Pre-Owned Condition: As a pre-owned item, the book may contain limited notes, highlighting, or previous owner inscriptions, and accessories like CDs or codes are not guaranteed.
Defining Figure: The narrative highlights Bernays's significant role in shaping and personifying the public relations profession, which continues to impact political discourse and commercial choices.

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Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Biography & Memoirs
Publication date
September, 2002
Pages
304
Reading level
Grade 2

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Pre-Owned: Good

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Product details

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Title: The Father of Spin: Edward L. Bernays and the Birth of Public Relations
Book Format: Paperback
ISBN10: 0805067892
EAN: 9780805067897
Genre: BIOGRAPHY & AUTOBIOGRAPHY / Business
Author: Tye, Larry
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Biography & Memoirs

Publication date

September, 2002

Warranty

Warranty information

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