The Principles of Brand Marketing : Learn how to brand your small business to grow your profit (Paperback)

The Principles of Brand Marketing will give beginners & experienced professionals alike; the background knowledge of what Branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure your brand's value, effective marketing strategies, endorsement marketing, social media branding and more. A unique feature this book brings to the table is how it brings older techniques of branding and mixes it with current and upcoming techniques as well as using relevant corporate case studies to make the information easy to digest. Finally, you will get a good look at how to add strategic and innovative approaches to your companies marketing and branding style. This book should give you the guidelines of how to perfect your personal and professional brand.