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Hero image 0 of Industrial Marketing Strategy, (Paperback), 0 of 1

Frederick E Webster

Industrial Marketing Strategy, (Paperback)

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Key item features

Industrial Marketing Strategy, (Paperback)
Author: Wiley
ISBN: 9780471119890
Format: Paperback
Publication Date: 1995-05-01
Page Count: 384

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
May, 1995
Pages
384
Subgenre
Business & Economics

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Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .

Industrial Marketing Strategy

Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, andpositioning
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
* The role of marketing in the broader context of business andcorporate-level strategic planning
* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling

Industrial Marketing Strategy, (Paperback)
Author: Wiley
ISBN: 9780471119890
Format: Paperback
Publication Date: 1995-05-01
Page Count: 384

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

May, 1995

Warranty

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