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Proven Strategies in Competitive Intelligence : Lessons from the Trenches

Proven Strategies in Competitive Intelligence : Lessons from the Trenches

Hero image 0 of Proven Strategies in Competitive Intelligence : Lessons from the Trenches, 0 of 1

John F Prescott

Proven Strategies in Competitive Intelligence : Lessons from the Trenches

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Proven Strategies in Competitive Intelligence : Lessons from the Trenches Proven Strategies in Competitive Intelligence Lessons from the Trenches 9780471401780

Book Format:Hardcover

Key item features

Proven Strategies in Competitive Intelligence: Lessons from the Trenches, (Hardcover)
Author: Wiley
ISBN: 9780471401780
Format: Hardcover
Publication Date: 2001-03-15
Page Count: 352

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2001-03-15
Pages
352
Number in series
1

Current price is $55.61

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Tested-in-the-trenches competitive intelligence techniques used at today's top companies

This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.

The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
Numerous case studies vividly illustrating cutting-edge CI techniques in action

Proven Strategies in Competitive Intelligence: Lessons from the Trenches, (Hardcover)
Author: Wiley
ISBN: 9780471401780
Format: Hardcover
Publication Date: 2001-03-15
Page Count: 352

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2001-03-15

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