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Humanism in Business Humanistic Marketing, (Hardcover)

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Humanism in Business Humanistic Marketing, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137353283
Format: Hardcover
Publication Date: 2013-11-19
Page Count: 284

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
November, 2013
Pages
284
Subgenre
Development

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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Humanism in Business Humanistic Marketing, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137353283
Format: Hardcover
Publication Date: 2013-11-19
Page Count: 284

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Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

November, 2013

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Humanism in Business Humanistic Marketing, (Hardcover)

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