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Hero image 0 of The Regional Multinationals: Mnes and 'Global' Strategic Management, (Paperback), 0 of 1

Alan M Rugman

The Regional Multinationals: Mnes and 'Global' Strategic Management, (Paperback)

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Key item features

The Regional Multinationals: Mnes and 'Global' Strategic Management, (Paperback)
Author: Cambridge University Press
ISBN: 9780521603614
Format: Paperback
Publication Date: 2005-01-06
Page Count: 290

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2005-01-06
Pages
290
Subgenre
International

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Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

The Regional Multinationals: Mnes and 'Global' Strategic Management, (Paperback)
Author: Cambridge University Press
ISBN: 9780521603614
Format: Paperback
Publication Date: 2005-01-06
Page Count: 290

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2005-01-06

Warranty

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