Determinantes para o uso do Mobile Banking no Brasil (Paperback)

Name: Determinantes para o uso do Mobile Banking no Brasil (Paperback)
Brand: Joao Luis Zeni Montenegro
SKU: 253272159
Price: 66.21 USD
Availability: OutOfStock

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Computers/General
Publication date
July, 2018
Pages
96
Edition
Standard Edition

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O Mobile Banking é uma ferramenta bastante utilizada em todo o mundo. No Brasil, ela vêm crescendo bastante nos últimos anos, com um aumento significativo no número de adotantes. A literatura demonstra que existem uma variedade de fatores que podem induzir o usuário a adotar ou não esta ferramenta. Este livro pretende elucidar quais os fatores levam adotantes desta ferramenta a utilizá-la, além de buscar explicações e possíveis barreiras para não adotantes, em um contexto brasileiro.

Determinantes para o uso do Mobile Banking no Brasil (Paperback)

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Computers/General

Publication date

July, 2018

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