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Palgrave MacMillan

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, (Hardcover)

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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137281913
Format: Hardcover
Publication Date: 2013-09-20
Page Count: 259

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
September, 2013
Pages
259
Subgenre
Consumer Behavior

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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9781137281913
Format: Hardcover
Publication Date: 2013-09-20
Page Count: 259

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

September, 2013

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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, (Hardcover)

Key item features

Specs

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About this item

Product details

Specifications

Book format

Fiction/nonfiction

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Publication date

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Warranty information

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Based on what customers bought

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