Wilton Rose Food Coloring Edible Gel for Baking & Cake Decorating No Taste 1 oz.
Wilton Rose Food Coloring Edible Gel for Baking & Cake Decorating No Taste 1 oz.
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Wilton Rose Food Coloring Edible Gel for Baking & Cake Decorating No Taste 1 oz.

4.6 stars out of 3146 reviews
(4.6)|
3,146 ratings

Ingredients

Key item features

  • Vibrant Gel: This gel-based food coloring delivers rich, no-taste color to various baking components like frosting, fondant, royal icing, batter, and dough.
  • Versatile Application: Ideal for diverse baking and cake decorating projects, including holiday cakes, cupcakes, cookies, and candy making.
  • Concentrated Formula: Its concentrated gel formula ensures it won't thin out buttercream or alter the consistency of icing.
  • Customizable Shades: Easily blendable with other Wilton food coloring gels to create a wide array of custom shades for decorating.
  • Simple Usage: Apply a small amount with a toothpick, mix into your desired medium, and add more as needed to achieve deeper color.
  • Allergen Information: Contains sulfites and is produced in a facility that also processes fish, milk, peanuts, shellfish, soy, tree nuts, and wheat products.
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Current price is $2.12$2.12/oz
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Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars3,146 ratings1,273 reviews
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Reviews summary

Pros
  • : Produces intense color with small amount.
  • : Produces range of consistent colors for cakes and frostings.
  • : Offers excellent value at this cost.
  • : Adds vibrant color to icing with small amount.
Neutral
  • : Can be neutral, but may also have bitter notes.
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Showing 1-3 of 1,273 reviews

Sep 14, 2025
Victoria
Item details
Color: Burgundy
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I love this food coloring gel

well I bought it for Easter to color eggs with my grandkids because there was so many more colors than the regular egg dying kits I got 11 different color and they're supposed to be used for cakes but I didn't so I don't know how it works on cakes yet but for eggs they made the eggs come out really bright and vibrant and I loved it I don't think I'll ever dye eggs with regular dye ever again so I definitely recommend it for coloring eggs I'll let you know when I finally use it on a cake and it being a gel we didn't have to use very much of it to color the eggs either and sorry I can't show you the eggs because I waited until September to do the review.

Helpful?3BDABB3DD2AK24107653
Jan 8, 2026
Nina
Item details
Color: Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

We made a Stranger Things gingerbread house this year to celebrate the last season of ST. Needed a black food coloring and this one really performed well. We had white frosting so I like that you can add the color slowly to make a gray or a black. It's thick, so you need a small utensil to spoon it out. Unfortunately the website wouldn't allow me to upload a photo, the house turned out adorable with black vines, and a "gate" on the front.

Helpful?3BDABB3DD2AK24107653
Jan 8, 2026
Nina
Item details
Color: Red-Red
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I made Stranger Things upside down Chips Ahoy replica cookies and used this to dye the inside filling (a strawberry cream cheese) and it turned out great. The gel allows you to add slowly until you get the desired color. It was a rich red that popped against the nearly black cookie. I'm unable to upload a photo unfortunately. The gel is thick so you'll need a small utensil to scoop it out.

Helpful?3BDABB3DD2AK24107653