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Nonprofit Communications Report: Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Paperback)

Scott C Stevenson

Nonprofit Communications Report: Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Paperback)

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Nonprofit Communications Report: Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Paperback)

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Nonfiction
Publication date
May, 2013
Pages
52
Number in series
115

Current price is $64.98

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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

The national news
Interviews
Free publicity
Writing news releases
Avoiding common media mistakes
Handling negative publicity
Responding to reporters
Employee engagement
Media coverage
Online pressrooms
Radio and TV exposure
Strategic partnerships
Hotsheets
Media databases
Special events
Media buyers
Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Nonprofit Communications Report: Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Paperback)

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We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Nonfiction

Publication date

May, 2013

Warranty

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