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Margit Enke

Management for Professionals Commodity Marketing: Strategies, Concepts, and Cases, (Paperback)

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Management for Professionals Commodity Marketing: Strategies, Concepts, and Cases, (Paperback)
Author: Springer
ISBN: 9783030906597
Format: Paperback
Publication Date: 2023-04-23
Page Count: 425

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
April, 2023
Pages
425
Reading level
Preschool

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Product details

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Management for Professionals Commodity Marketing: Strategies, Concepts, and Cases, (Paperback)
Author: Springer
ISBN: 9783030906597
Format: Paperback
Publication Date: 2023-04-23
Page Count: 425

info:

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

April, 2023

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Management for Professionals Commodity Marketing: Strategies, Concepts, and Cases, (Paperback)

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