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Hero image 0 of Industrielle Services Strategisch Optimieren: Service Excellence, (Hardcover), 0 of 1

Michael Schawalder

Industrielle Services Strategisch Optimieren: Service Excellence, (Hardcover)

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Key item features

Industrielle Services Strategisch Optimieren: Service Excellence, (Hardcover)
Author: Springer Vieweg
ISBN: 9783642364525
Format: Hardcover
Publication Date: 2013-05-29
Page Count: 155

Specs

Manual & guide type
Instruction Manual
Book format
Hardcover
Edition
2013 Edition
Pages
155
Language
German
Brand
Michael Schawalder

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Product details

Dieses Buch beschreibt einen neu entwickelten ganzheitlichen Lösungsansatz für das Servicegeschäft in der Industrie, kombiniert mit dem Customer Relationship Management, kurz CRM. Anhand des neu entwickelten Ganzheitlichen Service Geschäftsmodells (GSG-Modell) wird dem Leser ein Weg aufgezeigt, wie das Servicegeschäft von Industrieunternehmen auf einen neuen Level gebracht wird - hin zum Service Excellence. Das Buch erklärt den Weg von den bisher meist transaktionalen Kundenbeziehungen hin zum professionellen Beziehungsmanagement und integriert das CRM ins Servicegeschäft. Aus den theoretischen Themenbereichen CRM und den Leistungssystemen wurde das praxisorientierte GSG-Modell entwickelt. Abschließend wird anhand von 5 Schritten die Umsetzung des Modells hin zum Service Excellence beschrieben.

Industrielle Services Strategisch Optimieren: Service Excellence, (Hardcover)
Author: Springer Vieweg
ISBN: 9783642364525
Format: Hardcover
Publication Date: 2013-05-29
Page Count: 155

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Specifications

Manual & guide type

Instruction Manual

Book format

Hardcover

Edition

2013 Edition

Pages

155

Warranty

Warranty information

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