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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan, (Hardcover)

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Key item features

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230296831
Format: Hardcover
Publication Date: 2013-04-16
Page Count: 138

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
April, 2013
Pages
138
Subgenre
Business Communication

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230296831
Format: Hardcover
Publication Date: 2013-04-16
Page Count: 138

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

April, 2013

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