Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512

Name: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Brand: Jon Spoelstra
SKU: 3749176393
Price: 4.43 USD
Availability: InStock

(No ratings yet)

Condition

Pre-Owned: Good

Seller Rating

4.3 out of 5 stars

9485 reviews

Key item features

Title: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Book Format: Hardcover
ISBN10: 0887308511
EAN: 9780887308512
Author(s): Jon Spoelstra
Publisher: HarperCollins Publishers
Publication Date: 1997
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
288
Reading level
Grade 2
Publisher
Harper Business

Current price is Now $4.43

You save $2.04

was $6.47

Price when purchased online

Free shipping
Free 30-day returns

Pre-Owned: Good

How do you want your item?

Columbus, 43215

Arrives by Mon, Apr 27

Sold and shipped by World of Books Inc

4.321771217712177 stars out of 5, based on 9485 seller reviews(4.3)

Report an issue with this seller

Free 30-day returns

About this item

Product details

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them-you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA-from innovative packaging to image overhaul-apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. Contributor: Jon Spoelstra

Title: Pre-Owned Ice to the Eskimos : How to Market a Product Nobody Wants (Hardcover) 9780887308512
Book Format: Hardcover
ISBN10: 0887308511
EAN: 9780887308512
Author(s): Jon Spoelstra
Publisher: HarperCollins Publishers
Publication Date: 1997
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pages

288

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.