Management for Professionals Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation, (Hardcover)

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Management for Professionals Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation, (Hardcover)

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Management for Professionals Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation, (Hardcover)
Author: Springer
ISBN: 9783642355530
Format: Hardcover
Publication Date: 2013-05-17
Page Count: 181

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
May, 2013
Pages
181
Subgenre
Finance

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This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

Management for Professionals Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation, (Hardcover)
Author: Springer
ISBN: 9783642355530
Format: Hardcover
Publication Date: 2013-05-17
Page Count: 181

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

May, 2013

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Management for Professionals Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation, (Hardcover)

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