Brand Breakout: How Emerging Market Brands Will Go Global (Hardcover)
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Brand Breakout: How Emerging Market Brands Will Go Global (Hardcover)
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- Publication dateJune, 2013
- Pages256
- Edition2013 ed.
- PublisherPalgrave MacMillan UK
Current price is USD$28.00
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Product details
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Breakout: How Emerging Market Brands Will Go Global (Hardcover)
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Economics/International - Marketing
Publication date
June, 2013
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