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Kunst- Und Kulturmanagement Management Und Marketing Im Kulturtourismus: Basiswissen - Praxisbeispiele - Checklisten, (Paperback)

Kunst- Und Kulturmanagement Management Und Marketing Im Kulturtourismus: Basiswissen - Praxisbeispiele - Checklisten, (Paperback)

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Kunst- Und Kulturmanagement Management Und Marketing Im Kulturtourismus: Basiswissen - Praxisbeispiele - Checklisten, (Paperback)

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Kunst- Und Kulturmanagement Management Und Marketing Im Kulturtourismus: Basiswissen - Praxisbeispiele - Checklisten, (Paperback)
Author: Springer vs
ISBN: 9783531185866
Format: Paperback
Publication Date: 2012-10-02
Page Count: 172

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
October, 2012
Pages
172
Subgenre
Sociology
Number in series
0

Current price is $32.66

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Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen künftig weiter verschärfen wird. Was sind wichtige Trends im Kulturtourismus? Welche Erwartungen haben die Besucher? Wie können sich Kulturanbieter erfolgreich auf dem lukrativen Freizeit- und Tourismusmarkt behaupten? Das Buch bietet aktuelles Management-Know-how - in kompakter und verständlicher Form sowie mit vielen Praxisbeispielen und einer Checkliste "Fit für den Tourismus?".

Kunst- Und Kulturmanagement Management Und Marketing Im Kulturtourismus: Basiswissen - Praxisbeispiele - Checklisten, (Paperback)
Author: Springer vs
ISBN: 9783531185866
Format: Paperback
Publication Date: 2012-10-02
Page Count: 172

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Paperback

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Publication date

October, 2012

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