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How to Do Critical Discourse Analysis : A Multimodal Introduction

Name: How to Do Critical Discourse Analysis : A Multimodal Introduction
Brand: Dr David Machin; Andrea Mayr
SKU: 20466671
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How to Do Critical Discourse Analysis : A Multimodal Introduction How to Do Critical Discourse Analysis A Multimodal Introduction 9780857028921

Book Format:Paperback-Out of stock

Key item features

ISBN: 9780857028921
Condition: New
Paperback
Language: English
Intended for college/higher education audience.
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
April, 2012
Pages
236
Subgenre
Social Science
Edition
1st Edition

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Product details

How to Do Critical Discourse Analysis : A Multimodal Introduction

ISBN: 9780857028921
Condition: New
Paperback
Language: English
Intended for college/higher education audience.
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

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