Lessons from a Prodigal Marketer: How to Build Your Marketing on a Biblical Foundation (Hardcover)

Are Your Marketing Efforts Compromising Your Faith?

If you're in business, marketing is an integral part of your success in the 21st century. But many of us feel some discomfort about marketing and don't know how to reconcile it with our faith. It is good to feel cautious because marketing is powerful. Through marketing, selfish capitalists can drive extreme consumer spending to pad their own pockets. Is there a better way? Can you market effectively without violating God's call to truth, humility, and contentment?

With more than 25 years of experience in marketing, Roy Herr has wrestled with these questions. The results of these efforts have stirred his passion to foster discussion about relevant biblical principles and inspire healthy dialogue in the Christian business community.

Lessons from a Prodigal Marketer will help you:

Think about marketing from the standpoint of Jesus' two greatestcommandments-love for God and love for neighbor.Analyze your marketing messages using five biblical principles.Shine God's light to your customers with effective marketing.

Build your marketing on a biblical foundation, starting today.