(5 pack) John Frieda Go Blonder Lightening Shampoo, Blonde Shampoo, 10 fl oz
(5 pack) John Frieda Go Blonder Lightening Shampoo, Blonde Shampoo, 10 fl oz
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(5 pack) John Frieda Go Blonder Lightening Shampoo, Blonde Shampoo, 10 fl oz

Key item features

  • GO 2 SHADES LIGHTER - This hair lightening shampoo for blondes gently cleanses and lightens for a sunkissed blonde with enhanced shine
  • FOR ALL BLONDE SHADES - Use on any shade of natural, color-treated or highlighted blonde hair
  • LIGHTEN, NOURISH & PROTECT - Formulated with a citrus botanical blend blend, this blonde shampoo delivers nourishment for soft, smooth hair as it brightens, year round
  • NON-DAMAGING BLONDE SHAMPOO - Ammonia free, peroxide free and non-color depositing, so it’s safe for daily use on natural and colour-treated hair as well as highlights and lowlights–without the damage of permanent hair color
  • GET OPTIMAL RESULTS - Get the most natural-looking lightening when you use this hair lightening shampoo with John Frieda Go Blonder Lightening Conditioner and Lightening Spray
Current price is $54.85$1.10/fl oz
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Customer ratings & reviews

4.6 out of 5 stars
stars271 ratings219 reviews
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Reviews summary

Pros

  • : Helps maintain and brighten blonde tones.
  • : Maintains color and shine over time.
  • : Leaves hair with a silky texture after use.
  • : Leaves hair with a vibrant look.
  • : Adds brightness to existing hair highlights.
  • : Has a citrusy fragrance.
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Showing 1-3 of 219 reviews

Apr 10, 2026
Nancy
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I use John Frieda every time I shampoo my hair. I have used it for a very long time. I won't try anything else. This product makes my hair the perfect color and my hair feels soft. I really like John Frieda Hair Lightening shampoo. The only problem is I have a hard time finding it in stores.So far Walmart is the only place I can purchase it.

Incentivized Review
Helpful?560WFLED68T519913460495
Apr 10, 2026
Debra
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Love This Shampoo!

Love this shampoo. I also use the GoBlonder Conditioner. It keeps my hair soft and just enough lightening. My natural color is a soft brown and by using this shampoo my hair looks like it has highlights in it. Just a touch of lightening and I love it.

Incentivized Review
Helpful?560WFLED68T519913460495
May 4, 2026
Judy
Item details
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

I love this shampoo for over 20 yrs and I haven't been able to find it at my grocery store, pharmacy or when I came to Walmart. You guys were sold out several times. I'm so happy right now thank you. Nothing beats JOHN FRIEDA!

Incentivized Review
Helpful?560WFLED68T519913460495