Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

4.3 stars out of 837 reviews
(4.3)|
837 ratings

Key item features

  • Maximum Uplift: This underwire bra offers maximum lift, pushing both up and in for enhanced cleavage, designed to amplify assets and create a flattering look.
  • Versatile Straps: Features adjustable, convertible straps that can be worn in two ways: traditional straight or crisscross, providing increased versatility.
  • Plunging Design: The plunging demi front is engineered to enhance even the most revealing necklines, making it suitable for low-cut attire, including wedding dresses.
  • Style Options: Available in a range of colors and styles, including options with lace-accented cups or smooth cups with lace trim at the sides.
  • Underwire Support: Incorporates push-up technology with underwire support, specifically engineered to make the most of every curve and contour.
  • Size Availability: Offered in a wide range of sizes from 32A to 40D, ensuring a suitable fit for various body types.
  • Care Recommendation: To maintain its shape, hand washing is recommended for this women's underwire bra.
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Customer ratings & reviews

4.3 out of 5 stars
stars837 ratings445 reviews
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Reviews summary

Pros
  • : Has a polished look under clothing.
  • : Provides a comfortable amount of elevation.
  • : Provides good support and lift.
  • : Fits according to standard bra size measurements.
  • : Provides lift and foundation without digging.
Neutral
  • : Can be roomy, but also provides smooth support.
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Showing 1-3 of 445 reviews

May 13, 2024
Trixie Van Ausdal
5 out of 5 stars review

Seller Verified Purchase

Comfort and lift

I really love how this bra gives me the cleavage and lift that I want, and it's very very comfortable— and the gold floral decoration makes it a very beautiful bra

Review from Maidenform
Helpful?1RZQTGEAST4O197610396
Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1RZQTGEAST4O197610396
Jun 3, 2020
Robert
5 out of 5 stars review

Very sexy bra!!!

I absolutely love ❤️ this bra!!! The fit is lovely, the bands are very sift and smoothing and the extra padding gives me the much needed lift when I feel like dressing nice. I bought the black/navy combination....very sexy indeed. You will love the fit and love the way you look in it.

Review from One Hanes Place
Helpful?1RZQTGEAST4O197610396