

Sony XR65X90L Bravia XR 65" X90L 4K HDR Full Array LED Smart TV (2023 Model) Bundle with 4 YR CPS Enhanced Protection Pack
Key item features
- Immersive Picture Quality: Experience lifelike picture quality with the intelligent Cognitive Processor XR, enhancing color, contrast, and clarity.
- Enhanced Contrast: Full Array LED and XR Contrast Booster 10 technology provide deep blacks and increased peak brightness for true-to-life visuals.
- Vivid Colors: XR Triluminos Pro technology delivers billions of accurate colors, revealing precise details and natural skin tones.
- Google TV Integration: Access over 700,000 movies and TV episodes across 10,000+ apps, with easy voice search functionality.
- BRAVIA CORE Access: Enjoy the latest Sony Pictures Entertainment titles and IMAX Enhanced collection with included credits for streaming.
- Gaming Features: Game Menu allows quick management of gaming settings, including Black Equalizer, Crosshair overlay, and Screen Size adjustment.
- HDMI 2.1 Support: Supports 4K/120, VRR, and ALLM for smooth, high-intensity gaming with low input lag and dynamic refresh rates.
- Included Accessories: Comes with a power cord, documentation, manual, and a 4-year premium extended service protection plan.
Specs
- Screen size65 in
- Resolution4K UHD
- DisplayLCD
- Refresh rate120 Hz
- Television type4K Ultra HD TVs
- Smart techY
Reviews summary
Pros
- : Offers bright and sharp image quality.
- : Display features enhanced brightness with rich hues.
- : Provides access to various streaming services.
- : Offers high-quality features at a lower cost.
- : Simple setup and navigation with controls.
How do you want your item?
About this item
Product details
- Sony Bravia XR X90L 4K HDR Full Array LED Smart TV (2023 Model)
- Power Cord
- Documentation + Manual
- Sony Warranty
- Sony Bravia XR 65" X90L 4K HDR Full Array LED Smart TV XR65X90L (2023 Model)
- 4 Year Premium Extended Service Protection Plan
INCLUDED IN THE BOX:
BUNDLE INCLUDES:
See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.
Key Features
Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.
Movies on us with BRAVIA CORE
Enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.
Level up your gaming with HDMI 2.1
Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically ...
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warranty url
Similar items you might like
Based on what customers bought
Sony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model $298.00
$29800current price $298.00Sony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model
1624.2 out of 5 Stars. 162 reviewsSony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model $668.00
$66800current price $668.00Sony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model
594.3 out of 5 Stars. 59 reviewsSony 65” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-65XR50, 2025 Model $1,098.00 Was $1,498.00
$1,09800current price $1,098.00, Was $1,498.00$1,498.00Sony 65” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-65XR50, 2025 Model
294.2 out of 5 Stars. 29 reviewsIn 500+ people's carts VIZIO 70” Class 4K UHD LED HDR Smart TV (V4K70M-08) $328.00 Was $398.00
In 500+ people's carts
$32800current price $328.00, Was $398.00$398.00VIZIO 70” Class 4K UHD LED HDR Smart TV (V4K70M-08)
83214.4 out of 5 Stars. 8321 reviewsRollback Hisense 50-Inch Class H5 Series 4K UHD HDR Google Smart TV (50H5BG, 2025 Model) - Dolby Vision Gaming, HDR 10, Motion Rate 120, AI Upscaler, DTS Virtual X, Game Mode Plus, Google Assistant Built-In $158.00 Was $178.00
Rollback
$15800current price $158.00, Was $178.00$178.00Hisense 50-Inch Class H5 Series 4K UHD HDR Google Smart TV (50H5BG, 2025 Model) - Dolby Vision Gaming, HDR 10, Motion Rate 120, AI Upscaler, DTS Virtual X, Game Mode Plus, Google Assistant Built-In
62034.3 out of 5 Stars. 6203 reviewsTCL 65" Class QM6K Series QD-Mini LED QLED 4K UHD HDR Smart Google TV (NEW 2025) - 144Hz, Dolby Atmos Onkyo Audio, Halo Control System - 65QM6K $648.00
$64800current price $648.00TCL 65" Class QM6K Series QD-Mini LED QLED 4K UHD HDR Smart Google TV (NEW 2025) - 144Hz, Dolby Atmos Onkyo Audio, Halo Control System - 65QM6K
7964.1 out of 5 Stars. 796 reviewsIn 200+ people's carts TCL 65" Q Series QLED 4K UHD HDR Smart Google TV (NEW 2025) - Dolby Vision, Dolby Atmos, Motion Rate 240, HDR 10 , Auto Game Mode - 65Q51K $324.00
In 200+ people's carts
$32400current price $324.00TCL 65" Q Series QLED 4K UHD HDR Smart Google TV (NEW 2025) - Dolby Vision, Dolby Atmos, Motion Rate 240, HDR 10 , Auto Game Mode - 65Q51K
90174.3 out of 5 Stars. 9017 reviewsSony 75” class BRAVIA 2 II LED 4K HDR Smart Google TV K-75S20, 2025 Model $769.99
$76999current price $769.99Sony 75” class BRAVIA 2 II LED 4K HDR Smart Google TV K-75S20, 2025 Model
254.6 out of 5 Stars. 25 reviewsSony 55” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-55XR50, 2025 Model $998.00
$99800current price $998.00Sony 55” class BRAVIA 5 Mini LED 4K HDR Smart Google TV K-55XR50, 2025 Model
284.3 out of 5 Stars. 28 reviews100+ bought since yesterday LG 55" 4K UHD UA75 AI Smart TV, 55UA7500 $298.00
100+ bought since yesterday
$29800current price $298.00LG 55" 4K UHD UA75 AI Smart TV, 55UA7500
16564.2 out of 5 Stars. 1656 reviewsIn 200+ people's carts Hisense 50" Class 4K UHD LED LCD Roku Smart TV HDR R6 Series 50R6E3 $214.00 Was $258.00
In 200+ people's carts
$21400current price $214.00, Was $258.00$258.00Hisense 50" Class 4K UHD LED LCD Roku Smart TV HDR R6 Series 50R6E3
69084.3 out of 5 Stars. 6908 reviewsSamsung 70" Class Crystal UHD U8000FB 4K Smart TV - UN70U8000FBXZA $528.00
$52800current price $528.00Samsung 70" Class Crystal UHD U8000FB 4K Smart TV - UN70U8000FBXZA
17164.4 out of 5 Stars. 1716 reviewsVIZIO 55" Class Quantum 4K QLED HDR Smart TV (VQD55R-10) $298.00
$29800current price $298.00VIZIO 55" Class Quantum 4K QLED HDR Smart TV (VQD55R-10)
47054.4 out of 5 Stars. 4705 reviewsHisense 65-Inch Class QLED 4K S7N CanvasTV™ Series Dolby Vision HDR Google Smart TV (65S7N, 2024 Model) - Art Mode, Anti-Glare Panel, H, Hi-Matte Display, Frame & UltraSlim Wall Mount Included, 144Hz $999.99 Was $1,297.99
$99999current price $999.99, Was $1,297.99$1,297.99Hisense 65-Inch Class QLED 4K S7N CanvasTV™ Series Dolby Vision HDR Google Smart TV (65S7N, 2024 Model) - Art Mode, Anti-Glare Panel, H, Hi-Matte Display, Frame & UltraSlim Wall Mount Included, 144Hz
2104.7 out of 5 Stars. 210 reviewsSamsung 55" Class Crystal UHD U8000FB 4K Smart TV - UN55U8000FBXZA $299.99
$29999current price $299.99Samsung 55" Class Crystal UHD U8000FB 4K Smart TV - UN55U8000FBXZA
24904.4 out of 5 Stars. 2490 reviewsSony 65” Class BRAVIA 3 LED 4K HDR Smart Google TV K-65S30, 2024 Model $890.00
$89000current price $890.00Sony 65” Class BRAVIA 3 LED 4K HDR Smart Google TV K-65S30, 2024 Model
1303.9 out of 5 Stars. 130 reviewsSony BRAVIA 2 II 75 inch 4K HDR Smart LED Google TV (2025) K75S20M2 Bundle with Deco Mount 37"-100" TV Wall Mount Bracket, 4K HDMI Cable, 6-Outlet Surge Adapter with Night Light and Microfiber Cloth $869.99
$86999current price $869.99Sony BRAVIA 2 II 75 inch 4K HDR Smart LED Google TV (2025) K75S20M2 Bundle with Deco Mount 37"-100" TV Wall Mount Bracket, 4K HDMI Cable, 6-Outlet Surge Adapter with Night Light and Microfiber Cloth
Sony K65S20M2 BRAVIA 2 II 65" 4K HDR Smart LED TV 2025 Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook $699.99
$69999current price $699.99Sony K65S20M2 BRAVIA 2 II 65" 4K HDR Smart LED TV 2025 Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook
15 out of 5 Stars. 1 reviewsSony K75S20M2 BRAVIA 2 II 75" 4K HDR Smart LED TV 2025 Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook $869.99
$86999current price $869.99Sony K75S20M2 BRAVIA 2 II 75" 4K HDR Smart LED TV 2025 Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook
Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model $540.00
$54000current price $540.00Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model
1223.9 out of 5 Stars. 122 reviews
Customer ratings & reviews
Reviews summary
Pros
- : Offers bright and sharp image quality.
- : Display features enhanced brightness with rich hues.
- : Provides access to various streaming services.
- : Offers high-quality features at a lower cost.
- : Simple setup and navigation with controls.
Customer photos






+16 images
Showing 1-3 of 126 reviews
Seller Verified Purchase
Sony Ultra high def TV
I am completely tickled pink about this tv! I totally love this television it's a very very good television I love how graphically it's Superior to everything I've ever owned before and I always love Sony! Here's a photo have a great New Year!
Hi Ace69flyer, Your enthusiasm for the Sony X90L is clear and appreciated! Thank you for sharing your positive experience with this TV. It sounds like the stunning picture and overall quality of Sony have truly impressed you. Here's to many more years of enjoying your new television! Thank you for sharing that wonderful photo and for choosing Sony. -Jess
Seller Verified Purchase
Best First 65inch tv
This is by far the best product i Ever Bought. The best part you can can play games in dolby vision and PS5 (PS4) games in IMAX Enhanced Mode or Game mode at 120fps. If you like best Performance and best Results Go with any Bravia XR or latest Sony products.
Hi Laruegrand, Thank you for the purchase! It's nice to hear that you like the television for your gaming experience. We appreciate the 5-star rating and thank you for choosing Sony! -David
Seller Verified Purchase
Very Bright
I believe the best LED made. I bought the XR 65. Very bright and Clear, due to full array lighting, with very little adjustments. Coming from lg the controls are easier to figure out. I did get it at a couple hundred off which is rare since it's a Sony. I'm pleased so far. The two position foot assemblies are a plus and they are metal not plastic.
Hi Marc4372, Thank you so much for the 5 stars! We are delighted to hear that you are satisfied with your new Sony BRAVIA X90L TV and its exceptionally bright and clear picture quality. Thank you for choosing Sony! Enjoy your viewing experience! -Maria
