Women's Maidenform DM7543 One Fabulous Fit 2.0 Tailored Demi T-Shirt Bra (Sunday Morning Blue 40D)
Women's Maidenform DM7543 One Fabulous Fit 2.0 Tailored Demi T-Shirt Bra (Sunday Morning Blue 40D)
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Women's Maidenform DM7543 One Fabulous Fit 2.0 Tailored Demi T-Shirt Bra (Sunday Morning Blue 40D)

Key item features

  • Flattering Fit: This demi T-shirt bra offers a flattering fit with supportive, seamless foam-lined underwire cups for a smooth, invisible look under clothing.
  • Convertible Straps: Adjustable stretch straps can convert to a criss-cross style, though specific fashion colors like Sunday Morning Blue have non-convertible straps with J-hook hardware for racerback wear.
  • Comfortable Closure: Features a 3-column, 2-row hook & eye closure at the back with coated metal hardware, ensuring a secure and comfortable fit.
  • Soft Microfiber: Constructed from a soft finish, ultra-fine stretch microfiber of nylon and elastane, providing a silky body for a no-show appearance.
  • Targeted Support: Smartzone cups provide shaping and support where it is most needed, complemented by a modern, deep plunge neckline suitable for low-cut fashions.
  • Smooth Design: The contour/t-shirt underwire cup has light padding and a satiny microfiber overlay, while self-lined microfiber sides and back with encased elastic ensure a close, line-free fit.
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Customer ratings & reviews

4.1 out of 5 stars
stars968 ratings494 reviews
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Reviews summary

Pros

  • : Fits comfortably and accurately according to size.
  • : Offers additional support for larger sizes.
  • : Offers multiple shades to select from.
  • : Offers comfort that lasts throughout the day.

Neutral

  • : Can be exceptional, but also inconsistent across users.

Cons

  • : Cups may be too wide or large, causing discomfort.
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  • +7 images
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Showing 1-3 of 494 reviews

Mar 20, 2026
Lillap
5 out of 5 stars review

Seller Verified Purchase

Great comfy bra

This is by far my favorite bra. I have worn this style/brand as a comfortable go to for a while now. There was a sharp spot right next to hook in back where fabric had been melted together. I snipped the corner of it off and bra is great now. I'm a solid 36c and that size fits great.

Review from Maidenform
Helpful?1a31daf0-a08a-11ee-a980-451d1c5dcba01954894579
Apr 4, 2026
BrendaBB
5 out of 5 stars review

Seller Verified Purchase

SO GOOD

I love it so much but I did size up from 36B to 38B in this particular style. I wear this one a lot, it's so soft, comfortable, gives beautiful round shape, and totally smooth under T-shirts

Review from Maidenform
Helpful?1a31daf0-a08a-11ee-a980-451d1c5dcba01954894579
Nov 9, 2025
Mom x 3
5 out of 5 stars review

Seller Verified Purchase

Flattering and Comfortable Bra!

This is a great bra! I like this bra because it's simple, supportive, and very comfortable. The straps don't feel binding or constrictive around my chest or my shoulders, especially when I'm moving around. Plus, the bra design is smooth, so it doesn't show through more form fitting clothes, like t-shirts.

Review from One Hanes Place
Helpful?1a31daf0-a08a-11ee-a980-451d1c5dcba01954894579