Dawn Platinum Power Clean Dishwashing Liquid Dish Soap, Vibrant Fresh, 18 oz
Dawn Platinum Power Clean Dishwashing Liquid Dish Soap, Vibrant Fresh, 18 oz
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Dawn Platinum Power Clean Dishwashing Liquid Dish Soap, Vibrant Fresh, 18 oz

Key item features

Dawn Platinum Power Clean Dishwashing Liquid Dish Soap, Vibrant Fresh, 18 oz:

  • 4X more grease-cleaning power (based on cleaning ingredients per drop vs. non-ultra Joy)
  • Powers away 48-hour, stuck-on food in seconds
  • Our strongest formula for tough, everyday
  • Vibrant Fresh Scent
  • Dawn Platinum Power Clean Dishwashing Liquid Dish Soap, Vibrant Fresh
Current price is $9.0250.1 ¢/fl oz
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Customer ratings & reviews

4.1 out of 5 stars
stars3,991 ratings2,730 reviews
How item rating is calculated
  1. 5 stars77% (3,092)
  2. 4 stars8% (329)
  3. 3 stars2% (70)
  4. 2 stars1% (54)
  5. 1 star11% (446)

Reviews summary

Pros

  • : Cuts through tough grease with ease.
  • : Cuts through tough grease and food stains.
  • : Cuts through grease and food residue with ease.
  • : Offers great functionality at this cost.

Neutral

  • : Can be pleasant and refreshing, but also overpowering.
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Showing 1-3 of 2,730 reviews

Sep 8, 2024
Maddie2000
3 out of 5 stars review

Good product, bad smell.

This product does what it says it will do, and if it were just about the quality of the product, I'd give it five stars. But I am really not a fan of the scent. I'm typically not sensitive to smells, but for some reason I just really don't love the smell of platinum. Unfortunate, since it is a good product. I will be switching back to regular Dawn when my bottle runs out. Would love for Dawn to come out with new scents for platinum.

Review from dawn-dish.com
Helpful?71FV0WUQYXG6192788211
reply from Customer Care

We appreciate you taking the time to share how much you dislike the scent of our Platinum dish soap, Maddie. We do extensive research and consumer testing to create appealing features, and decisions on product changes come about from feedback from consumers like yourself. We'd like to talk with your in more detail, to help you find a scent you can love. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

Jan 6, 2025
LittleFrosty
2 out of 5 stars review

Horrible odor

This product smells like strong chemicals and the odor lingers on my dishes even after thoroughly rinsing. This can't be healthy! I'm tossing out my newly purchased 90 ounce bottle. Be sure to take a sniff in the store before purchasing so you don't waste your money like I did.

Review from dawn-dish.com
Helpful?71FV0WUQYXG6192788211
reply from Customer Care

We're sorry to hear that you're unhappy with the scent of your Dawn Platinum Vibrant Fresh! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope our consumers will love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback with us. If the unwanted scent is still lingering on your dishes, we recommend soaking them in hot water with some distilled white vinegar added to it to remove the scent. Your satisfaction is important to us, and we'd love to learn more to be able to assist you further. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

Jan 6, 2025
Leslie2025
1 out of 5 stars review

New "Clean Scent" Ultra SMELLS AWFUL!

Dawn Ultra New Clean Scent smells absolutely awful! I've been using Ultra for YEARS, and have been very satisfied. I've read a lot of complaints from other customers who also find this scent overpoweringly terrible, and akin to a cheap perfume. WHY change it? And more to the point, why does it need a fragrance at all? If the product is effective, which it is, there is really no need to add some fake fragrance. There should never be any trace of a chemical fragrance left on clean dishes or hands after washing the dishes! Has this New Clean Scent completely replaced the Original? I certainly hope not!!! I'll have to find a different product!

Review from dawn-dish.com
Helpful?71FV0WUQYXG6192788211
reply from Customer Care

We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, Leslie! We do extensive research and testing when we create our products to make sure they meet the needs/preferences of our consumers, and provide an effective clean every time when used as directed, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!