It's Not About You: Winning New Business In A Crowded Agency World, (Paperback)

To win more business, you must remember one thing: It's Not About You.

In today's market, where standing out can feel impossible, many agencies chase new business by showcasing their own success. But prospects care more about what you'll do for them than what you've done for others.

Drawing on decades of experience leading hundreds of agency reviews, Mercer Island Group's Robin and Stephen Boehler show marketing professionals how to reframe their approach from the client's perspective.

With candid stories, field-tested tools, and actionable frameworks, It's Not About You provides a clear path to higher win rates, stronger relationships, and healthier, more predictable growth.

You'll learn how to:

• Reframe your mindset from self-promotion to service.
• Create a truly "prospect-friendly" pitch, website, and proposal.
• Ask smarter questions that uncover what clients really need.
• Build a new business process that's consistent, confident, and client-focused.

It's Not About You gives agency owners of all types and sizes the clarity and confidence to succeed more often, with less effort. Because when you stop making it about you, everything changes.