Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

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Color:Rising Smoke w/Gentle Peach
Clothing Size:32C

Key item features

  • Amplify Assets: Features "Push Up & In" cups for maximum lift and cleavage, enhancing shape without excessive padding or bulk.
  • Secure Underwire: Designed with plush-lined Wonderbra technology for comfortable, secure underwire support that is barely noticeable.
  • Sleek Silhouette: Stretchy side-smoothing panels reduce bulges, creating a smooth profile under various clothing types.
  • Versatile Coverage: Plunging demi front is ideal for low-cut tops and dresses, offering both lift and shape.
  • Convertible Straps: Adjustable straps can be switched between traditional and crisscross styles for outfit versatility.
  • Diverse Options: Available with lace-accented or smooth cups with lace trim, in colors including black, white, nude, pink, and purple.
  • Perfect Wedding: Its plunging demi front makes it suitable for wearing with low-cut wedding dresses.
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Starting from $32.95

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Customer ratings & reviews

4.3 out of 5 stars
stars839 ratings446 reviews
How item rating is calculated
  1. 5 stars68% (571)
  2. 4 stars13% (107)
  3. 3 stars6% (53)
  4. 2 stars5% (41)
  5. 1 star8% (67)

Reviews summary

Pros

  • : Provides a polished appearance under clothing.
  • : Provides a comfortable amount of lift and shaping.
  • : Fits according to standard bra size measurements.
  • : Offers great quality and features at this cost.

Neutral

  • : Can be roomy, but also provides smooth support.
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Showing 1-3 of 446 reviews

May 13, 2024
Trixie Van Ausdal
5 out of 5 stars review

Seller Verified Purchase

Comfort and lift

I really love how this bra gives me the cleavage and lift that I want, and it's very very comfortable— and the gold floral decoration makes it a very beautiful bra

Review from Maidenform
Helpful?1RZQTGEAST4O183253122
Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1RZQTGEAST4O183253122
Jun 3, 2020
Robert
5 out of 5 stars review

Very sexy bra!!!

I absolutely love ❤️ this bra!!! The fit is lovely, the bands are very sift and smoothing and the extra padding gives me the much needed lift when I feel like dressing nice. I bought the black/navy combination....very sexy indeed. You will love the fit and love the way you look in it.

Review from One Hanes Place
Helpful?1RZQTGEAST4O183253122