New Directions in Latino American Cultur The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night, (Paperback)

Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.