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Sony K98XR50 98 Inch Bravia Mini LED 4K HDR TV with an Austere 7S-8KHD2-2.5M VII Series 2.5m Premium Braided 8K HDMI Cable (2025)
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Key item features
- Immersive Cinema: Experience detailed picture quality with cinematic brightness, contrast, and color, faithfully recreating the creator's vision at home.
- Enhanced Contrast: XR Contrast Booster and XR Backlight Master Drive precisely control thousands of Mini LEDs for deep, detailed blacks and dazzling highlights.
- Vibrant Colors: XR Triluminos Pro delivers billions of accurate hues and saturation, revealing precise color and natural-looking skin tones.
- Intelligent Processing: The intelligent XR Processor with AI technology provides lifelike picture quality for all content.
- High-Bandwidth Cable: The Austere 8K HDMI cable offers 48Gbps bandwidth, supporting resolutions up to 10K and 8K60, 4K120 frame rates.
- Advanced HDMI Features: This 8K cable supports Variable Refresh Rate, Auto Latency Mode, Quick Media Switching, and Quick Frame Transport for smooth performance.
- Superior Audio: High-Fidelity eARC technology delivers the highest quality streaming audio, including uncompressed Dolby TrueHD Atmos, over a single HDMI connection.
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Specs
- Screen size98 in
- Resolution4K UHD
- DisplayLCD
- Refresh rate120 Hz
- BrandSony
- Television typeLCD TVs
Current price is USD$4,604.99
Price when purchased online
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Product details
Sony K98XR50 98" Bravia Mini LED 4K HDR Google TV with AI Super Resolution (2025):
Cinema is Coming Home
Decades of professional filmmaking experience allows Sony to faithfully recreate the creator’s vision at home with cinematic brightness, contrast, and color.
Redefining Brightness and Contrast
The advanced XR Backlight Master Drive controls thousands of Mini LEDs with precision to deliver captivating brightness.
Billions of Real World Color
Access billions of accurate colors and shades, capturing every subtlety seen in real life.
Powerful TV Processing
Watch everything with lifelike picture quality, powered by the intelligent XR Processor with AI technology.
Austere 7S-8KHD2-2.5M VII Series 2.5m Premium Braided 8K HDMI Cable (2021):
HDMI 2.1 Specification
Austere Ultra High Speed HDMI cables include a graphics rich bandwidth of 48Gbps and can carry resolutions up to 10K and 8K60, 4K120 frame rates. The 8K cable supports Variable Refresh Rate, Auto Latency Mode and more.
Why HDMI eARC Technology Matters
Austere added High Fidelity eARC technology that delivers the highest quality streaming audio available, including support for the uncompressed sound of Dolby TrueHD Atmos. ARC technology allows the “upstream” and “downstream” of signals over a single HDMI connection between your TV and any eARC-equipped device.
Cinema is Coming Home
Decades of professional filmmaking experience allows Sony to faithfully recreate the creator’s vision at home with cinematic brightness, contrast, and color.
Redefining Brightness and Contrast
The advanced XR Backlight Master Drive controls thousands of Mini LEDs with precision to deliver captivating brightness.
Billions of Real World Color
Access billions of accurate colors and shades, capturing every subtlety seen in real life.
Powerful TV Processing
Watch everything with lifelike picture quality, powered by the intelligent XR Processor with AI technology.
Austere 7S-8KHD2-2.5M VII Series 2.5m Premium Braided 8K HDMI Cable (2021):
HDMI 2.1 Specification
Austere Ultra High Speed HDMI cables include a graphics rich bandwidth of 48Gbps and can carry resolutions up to 10K and 8K60, 4K120 frame rates. The 8K cable supports Variable Refresh Rate, Auto Latency Mode and more.
Why HDMI eARC Technology Matters
Austere added High Fidelity eARC technology that delivers the highest quality streaming audio available, including support for the uncompressed sound of Dolby TrueHD Atmos. ARC technology allows the “upstream” and “downstream” of signals over a single HDMI connection between your TV and any eARC-equipped device.
- Cinema is Coming Home: Immerse yourself in the story with detailed picture quality; just as you see in real life
- Redefining Brightness and Contrast: Enhanced by XR Contrast Booster; see picture quality with deep; detailed blacks and dazzling highlights that makes movies and shows pop off the screen
- Billions of Real World Color: XR Triluminos Pro; enhances the range of hues and saturation; revealing extremely precise color in every scene and makes skin tones look completely natural
- This 8K cable supports enhanced media features including Variable Refresh Rate; Auto Latency Mode; Quick Media Switching; and Quick Frame Transport to provide smooth performance
- To upgrade the entertainment and gaming experience; Austere features High-Fidelity eARC technology to deliver the highest quality video and audio streaming possible; while the Variable Refresh Rate (VRR) and other media-rich features provide smooth performance
info:
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Specifications
Screen size
98 in
Resolution
4K UHD
Display
LCD
Refresh rate
120 Hz
Warranty
Warranty information
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